Chances are, if you’re reading this blog, you’re a business owner. You probably have amazing products or services. And, most likely, you’re doing all that you can to make sure that everyone knows about them.
No doubt, part of this plan involves spending countless hours online, building and updating your website and cultivating a following on social media. But what if all of that activity doesn’t produce the conversion rates that you think your site should deliver? What then? Where is the disconnect and how do you improve it?
There are many factors that contribute to your overall conversion rate. Fortunately, there are also plenty of tools and software programs out there to help you maximize the conversion rate and improve your business website. And, many of them are FREE! That’s right… FREE!
Here are 6 fabulous tools to improve your business website.
- Google Analytics
We’re sure you’ve heard this before, but Google Analytics is a no-brainer for every business owner. This handy tool helps you track visitors to your site — where they’re from, which pages they interacted with, how long they spent on your site, and so much more. As an added bonus, Google Analytics easily integrates with other tools and platforms, making it an essential piece of strategy for your site.
Most likely, your brand is on at least one social media platform. If you’re among the 24 percent of business owners who don’t use social media to market your products or services, stop reading right now, bookmark this page, set up your social media, then come back and finish reading (yeah, it’s that important).
So, you’ve got all of these social media pages… great. But how do you manage them? For most of us, logging in and out of our social media sites alone can be a hassle! Did you use the correct password for LinkedIn? Wait! This password is for Facebook. What a pain! With Hootsuite, you’re able to manage all of your social media accounts from one site — you can schedule posts, interact with your community, track insights and analytics on your pages, and so much more. Another great advantage of using a platform like Hootsuite is being able to schedule your messages at once. Forget having to remember which account you did schedule the message on versus the ones you forgot! What a time saver!
Mention is a great way to see what people are saying about your brand on social media… in real time! This information can be used to build a better experience for your customers, whether that means tweaking your website or implementing new CRM processes. It’s also a fantastic way to help you engage and communicate with your consumers on a deeper level! How can you deliver what your customers want if you don’t know what they’re thinking?
- Conversion Voodoo
The name may sound a bit crazy, but trust us… Conversion Voodoo can work magic on your website’s conversion rates. This tool monitors visitors’ first impressions of your site, performs A/B testing, and then helps you optimize the design and layout of your homepage.
Keep in mind that while there are no upfront costs with this service, there are revenue-based fees attached… which could lead to sticker shock especially if your web traffic grows significantly. Take the time and do some research first or meet with your internal team.
It’s no secret that maintaining contact with your customers throughout their buying process will definitely impact your conversion rates. But who has time to keep up with sending personalized, individual emails to all of your customers? This is where MailChimp comes in. Use this service to create customized email marketing campaigns and make sure that your customers and prospects are being managed at the ideal pace, based on their interaction with your website.
- Usability Hub
Obviously, your website isn’t going to produce quality conversions if your visitors aren’t using it correctly. Usability Hub is a completely free service that tests your site’s usability, buttons, and navigation by conducting five-second impression tests. They’ll ask you any questions that come up during the test, which can help uncover a glitch or quirk that has possibly been impeding your visitors from becoming customers. What could be better?