Take a minute and think about the last time you redesigned or updated your website. No, really…go ahead. We’ll wait.
Let me guess — right now, one of the following is running through your mind:
OMG, has it been THAT long? How is our website still functioning?
Hmm…it hasn’t been too long, has it? I’m sure everything is working just fine. If it’s not broken, why fix it?
We kid, we kid…sort of. All joking aside, what’s been stopping you from updating your website? Maybe you’re concerned about the cost. Maybe you don’t know where to start or who to ask for help. Maybe you think your website is doing just fine as it is currently.
At Jarrell, we believe that knowledge is power so we’re here to share with you 5 benefits of a website update or redesign. Read on for more…
5 Benefits of Redesigning Your Website
1. Improved SEO and credibility with search engines
It’s no secret that Google is constantly updating their algorithms to better focus on your website content — the quality of content you are producing, how often you are adding it to your site, how often users are sharing your content, and more. Updating your site to include a quality blog will give you more clout and credibility with search engines, helping you to rank higher and appear in more searches.
2. Upgraded user experience
While focusing on a desired aesthetic when redesigning your site is just fine, there is also something to be said for rearranging and simplifying your site layout based on how your customers use your site. After all, improving the artistic quality of your site is one thing, but all of that redesign is pointless if your site isn’t usable. Remove excess and confusing visual clutter, and show your visitors exactly where they should click, how to order, and how to easily contact you, and you’re already on your way to an improved experience for your users.
3. Increased social sharing
Once you’ve incorporated quality content into your new website through your new blog, you’ll want to encourage your visitors to share your content with their social networks. One of the easiest ways to do this is by adding clear and concise “sharing” buttons, like the ones below, to your redesigned website. Having others toot your horn for you is one of the best ways to boost your credibility with potential new customers. Here’s how one of our clients, KontrolFreek, uses social sharing buttons on their blog:
4. Better security
When you’re updating your site, consider adding an SSL certificate, if you haven’t already. Without getting too tech-heavy, think of an SSL certificate as an extra layer of security for your site, sort of like adding a high-security deadbolt lock to your front door. Have you ever visited a website that began with https rather than http? That’s an SSL certificate (the “s” stands for “security”). The certificate encrypts the data that is sent from your domain to the users’ device, making it more secure and less likely to be hacked — giving your visitors peace of mine. Additionally, search engines rank sites with this feature higher.
5. More sales
Collectively, all of these benefits add up to what is arguably the biggest benefit — increased sales. Whether this comes from eCommerce sales or physical leads that come from your website, a redesigned and well thought out site can help add to your bottom line. While it’s true that a redesign is an upfront investment, it’s one that will undoubtedly pay off in the end.