As a leader in the digital transformation industry, we’re dedicated to helping your business improve e-commerce capabilities. This includes the mobile commerce.
As our friends over at bigcommerce.com explain, mobile commerce, also called m-commerce or mcommerce, includes any monetary transaction completed using a mobile device. It is an advancement of ecommerce, enabling people to buy and sell goods or services from almost anywhere, simply using a mobile phone or tablet device.
The vision of mcommerce is to provide an experience of not just purchasing, but product search, product comparison, live support, account payments, and more. Ideally, mcommerce should be a well-optimized platform where consumers can fulfill all their needs in one shopping journey (picupmedia.com).
Bigcommerce.com goes on to predict that by 2021 – in just two years! – mobile commerce sales are expected to account for 54% of total ecommerce sales. The convenience and reach of mcommerce makes it no longer just a growing “trend,” but an essential factor of modern retail.
Here are a few articles we recommend to keep you informed and make educated choices on how you want EX|OP|SOL to assist in creating, customizing, and maintaining your company’s mcommerce:
The best 21 minutes you’ll spend reading about the topic of mobile commerce. Very informative, well-written, and visually comprehensive.
A short and sweet read, Forbes does a great job focusing on the benefits of mcommerce for retailers.
As Shopkick so insightfully writes, “Understanding the advantages and disadvantages of mobile commerce creates the opportunity to maintain real-world sales while growing digital ones.” This is an in-depth article that successfully addresses an unbiased look at mcommerce and how it can affect your company.
A definite intermediate read, Shopify uses their own internal case study and extensive mcommerce knowledge to predict 10 future trends of mobile commerce.
Questions, comments, or ideas for your company’s mobile commerce? Contact us today!